About
Built for operators who care about leverage.
We bring 20+ years of hands-on experience across startups, small businesses, marketing, analytics, websites, operations, reporting, automation, and growth.
Business-first, not tool-first.
The work is not just technical. It is about knowing where the business is leaking time, money, and attention, then building the simplest system that fixes it.
Analytical, objective, resourceful.
We look for practical leverage: fewer manual handoffs, faster answers, cleaner data, better tools, and systems your team will actually use.
Testimonials
Client testimonials will go here.
Joseph will provide testimonials later. The layout is ready for stacked testimonial columns.
“He has the ability to listen to the business owner's story and independently translate that into a succinct and visual message. He is always on time and on budget and most importantly, always delivers a high quality product with high service levels.”
Craig Juta
CEO and Co-Founder, FreshBI
“Joseph has proven himself very capable at interpreting creative requests and delivering high quality results in an effective and timely manner. It is clear that Joseph Choi is both a driven and compassionate leader.”
Kevin Gordon
Former direct manager
“Joseph is a visionary that goes the extra step of ensuring his vision becomes reality. His tireless work ethic, incredible mind for detail, and knowledge of project management protocols ranks him among the best project managers and overall doers that I know.”
Troy Liew
Former senior teammate
“Joseph is an independent and intelligent project manager with very strong leadership skills. He has the ability to make good, sometimes bold decisions, and is deadline oriented with a great eye in design.”
Christina Dang
Former direct report
“Joseph is a hard-working and passionate individual who goes beyond expectations to get the job done. He is an excellent team player with a strong sense of accountability.”
Raj Sandhu, MBA
Former direct manager
“Joseph was a huge asset to have on our team. He has phenomenal energy and motivation for his work and consistently stepped up to the plate to accept whatever challenges were presented to him.”
John Grant
Former direct manager
Start here
Want to cut the manual work inside your business?
Send over the workflow, spreadsheet, report, document, or process that keeps wasting time. We will identify what can be automated, improved, or turned into a useful internal tool.